PR & Management Consulting
Music & Entertainment

About Throughline

Throughline functions as a collaborative and complementary partner to traditional management and communications teams, working alongside artists and management to shape long-term career trajectories that are purposeful, strategic, and true to their creative vision.

Services

  • Strategic Communications

  • PR & Media

  • Brand Partnerships

  • Management Support

  • Artist Development

Meet the Throughline Team

  • Rachael Tulloch

    FOUNDER & PRINCIPAL CONSULTANT - ARTIST DEVELOPMENT & MANAGEMENT SUPPORT

    Rachael brings over 15 years of experience in artist management and brand development, guiding careers from grassroots beginnings to international touring stages. She has worked across both independent and major label environments, giving her a well-rounded perspective on the fast-evolving music landscape.

    Rachael has contributed to projects and career development for a wide range of artists, including Vance Joy, Jack River, Jet, Emma Louise, Amèlie Farren, and Vanessa Amorosi - to name a few. Known for her collaborative approach and steady, strategic guidance, she helps artists build sustainable careers while staying true to their creative identity.

  • Ella Petite

    FOUNDER & STRATEGIC COMMUNICATIONS, PR & BRAND PARTNERSHIPS CONSULTANT

    Ella has 15+ years of experience across music, entertainment PR, political communications, and the startup ecosystem. She has led major campaigns in her roles at Mushroom Group and Positive Feedback, as well as through her work as an independent consultant. Over her career, she has supported some of the biggest names in Australian and international music, including Vance Joy, Violent Soho, DMA’s, The Temper Trap, Good Charlotte, Dan Sultan, Julia Jacklin, Middle Kids, Glass Animals, and many more.

    Through her industry experience, collaborative approach and powerful storytelling, Ella builds strategic communications that foster genuine engagement and deliver measurable impact. 

Contact Us

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