PR, Strategic Communications & Brand Partnership Consulting
Music, Entertainment, Culture
Services
Strategic Communications - working across your creative endeavours, we focus on building a clear, authentic narrative across all touchpoints, aligning messaging, opportunities and long-term goals so every creative endeavour strengthens the bigger picture and deepens audience connection.
PR & Media - publicity and media support for artists, musicians and creatives across releases, tours and campaigns - spanning radio servicing, press outreach, interviews, editorial placements and media relations to build visibility, audience connection and long-term career growth.
Brand Partnerships - Connecting artists, musicians and creatives with brands that truly align with their world - creating authentic, culturally relevant collaborations across campaigns, content and live experiences that expand reach, elevate profile and add real value to their career.
About
About Throughline
Throughline is a multi-capability creative partner built around one core strength: crafting and amplifying compelling artist narratives and delivering to it to a captive audience.
With PR, communications and brand partnerships at the heart of its offering, Throughline works closely with partners and their teams to define a clear, authentic story and carry it consistently across media, releases and key cultural moments.
About Ella Petite
Ella has 15+ years of experience across music, entertainment PR, political communications, and the startup ecosystem. She has led major campaigns in her roles at Mushroom Group and Positive Feedback, as well as through her work as an independent consultant.
Over her career, she has supported some of the biggest names in Australian and international music, including Vance Joy, Violent Soho, DMA’s, The Temper Trap, Good Charlotte, Dan Sultan, Julia Jacklin, Middle Kids, Glass Animals, and many more.
Through her industry experience, collaborative approach and powerful storytelling, Ella builds strategic communications that foster genuine engagement and deliver measurable impact.
Contact Us
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